social media campaign
To increase video views and donations for year-end appeal via social media (*emphasis on Facebook)
*Facebook is The Arc of Monmouth's most active social platform.
Make an Impact for 2017!
Help The Arc of Monmouth Ring in a New Year of hope, happiness and
Users aged 18-65+ in Monmouth County on Facebook interested in disability awareness and charities.
Timeline: Dec. 30, 2016 - Jan. 4, 2017
Promoted video utilizing organic and paid reach on Facebook; posted video on Twitter, Instagram and YouTube accounts with donation link; embedded video into email campaign with donation link
Over 1K+ video views on Facebook; approximately 40% engagement
Approximately 3K+ potential donors reached total utilizing all channels
Increase in online donations over this time period
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